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Member Since: 9/2006Last Seen: 4/04/2009

In nouveau riche India, even the poor show off

News Type: Other — Seeded on Wed Aug 29, 2007 11:44 AM EDT
Read ArticleArticle Source: Christian Science Monitor
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Seeded by sirensongs
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While its materialistic glamour revolution is still in its infancy, the new capitalist India is all about keeping up with the Kumars. At all socioeconomic levels, Indian shoppers are becoming more "aspirational," using their new wealth to buy status in a country where social cachet is a vital commodity.

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