
In nouveau riche India, even the poor show off
News Type: Other — Seeded on Wed Aug 29, 2007 11:44 AM EDT
Article Source: Christian Science MonitorWhile its materialistic glamour revolution is still in its infancy, the new capitalist India is all about keeping up with the Kumars. At all socioeconomic levels, Indian shoppers are becoming more "aspirational," using their new wealth to buy status in a country where social cachet is a vital commodity.
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